In 1933 Albert Bonomo passed away and Vic Bonomo assumed directorship of the organization.Īcquisition of Turkish Taffy: In 1936 A. They had one (1) child, Tico in June 1925. Vic married Zephyr (Sophie) Narns in 1923. Joe pursued his body building and played for “The Hilton”, Coney Island’s first professional football team. Vic had just come out of the Army (serving in WWI) and had been in the food brokerage business. That was when Vic and Joe became partners. The Bonomo family resided in a large three-story house in Coney Island, NY with an ice cream and candy factory on the first floor, the Bonomo domicile on the second floor and a dormitory that housed approximatley 30 workers on the third floor. Albert and his wife Esther had two children Victor was born in Oct 1898 and Joseph was born in December 1901. Albert also started the Bonomo Ice Cream Company and drove a horse-drawn covered wagon selling ice cream in Coney Island and Luna Park, Brooklyn, N.Y. In 1894 Albert, as so many men of his time, started in the candy business on a very modest scale by selling candy in a pushcart in the nation’s playground known as Coney Island. Albert Bonomo emigrated from Turkey in 1892. As a matter of fact the Bonomo name came to be as much a symbol of Coney Island as the Cyclone roller coaster. The history of Turkish Taffy and the Bonomo Family are inextricably intertwined. The Bonomo family is credited with introducing Turkish Taffy to Hundreds of Thousands of fans and innovative techniques to market and package Bonomo Turkish Taffy for commercial and national sales. After a battle in the United States Court of Customs & Patents, the Bonomo Family trade-marked the terms “Bonomo’s Turkish Taffy” and “Turkish Taffy” starting in 1946. Eventually Turkish Taffy and Bonomo’s became synonymous and it was thereafter referred to as Bonomo’s Turkish Taffy. The Bonomo family soon dropped the word “Chewing” and simply referred to the candy as “Turkish Taffy”. Schwarz & Sons had with Turkish Chewing Taffy.īonomo Family:In 1936 the Bonomo family, of Coney Island (Brooklyn), New York purchased M. Little is known about the success, extent of marketing or sales that M. Schwarz & Sons renamed the product to Turkish Chewing Taffy which was sold with displays of miniature elves wearing hats and cooking Turkish Chewing Taffy over fire-heated open kettles. Schwarz & Sons and Pop went to work for them perfecting his Turkish Taffy. M.Schwarz & Sons: Several years later Pop’s business was purchased by M. Unfortunately, no one actually knows why Pop came up with the name or in what manner he sold or marketed Turkish Taffy. After much experimentation and testing, lo-and-behold Pop created, “Turkish Taffy”. Instead of throwing the batch away he recognized that he may be on to something. He added too many egg whites to the batch. Schwarz & Sons of Newark, New Jersey, Herman, then known as Pop, made a mistake. While making a batch of marshmallow candy for M. In 1901 he brought his skills to the land of opportunity were he started his own candy making business, selling candy to retailers and manufacturers. Herman emigrated from Austria where as a young man he began his career as an apprentice to a candy maker, earning only room and board. Rather, Turkish Taffy was invented in 1912 by Herman Herer in New York. Inventor Herman Herer:Contrary to popular misinformation Turkish Taffy was not invented by Victor Bonomo (pronounced "Bah nah moe").
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